If you own a BlendJet 2 or registered for a recall replacement, you may have already noticed something is wrong. No product arrived. Emails went unanswered. And now, official sources are saying the company has ceased operations.
This article covers what BlendJet was, what happened with the recall, what “out of business” actually means in this case, and what your realistic options are if you own one of their products.
What BlendJet Was and How It Built Its Business
BlendJet launched as a direct-to-consumer brand selling portable, battery-powered blenders. Its pitch was simple: blend anywhere — at the gym, at work, while traveling.
The company grew fast by leaning into social media and influencer marketing. Colorful product designs and a strong lifestyle brand identity helped it stand out in a crowded small appliance market. BlendJet sold through its own website and through major retail chains, which gave it wide reach but also meant more customers were affected when things went wrong.
For a while, it looked like a textbook DTC success story. Then came the recall.
The BlendJet 2 Recall — What Went Wrong
On December 28, 2023, BlendJet announced a global safety recall on the BlendJet 2 portable blender. The recall was coordinated with the U.S. Consumer Product Safety Commission (CPSC) and covered specific serial number ranges.
The hazards listed were serious: potential overheating and broken blades, which created fire and laceration risks. Consumer Reports documented 12 reported incidents at the time of its coverage, with no injuries reported in that sample. The recall was not about a few isolated complaints — it was broad enough to require a formal CPSC notice.
BlendJet’s recall page gave customers a serial number checker, a registration form, and a promise of either a replacement unit or reimbursement. Customers registered. Then they waited. For many, nothing came.
What Official Sources Say About BlendJet’s Current Status
Here is where things get clear — and frustrating for affected customers.
The CPSC recall page now states that BlendJet Inc. has gone out of business and the recall remedy is no longer available. The guidance from the CPSC is direct: discard the product. Do not donate it. Do not resell it.
The Better Business Bureau confirmed on May 27, 2025, that BlendJet informed them the company has ceased operations and the recall remedy has been discontinued. The BBB’s profile for the company notes the website is still active, but that the business itself is no longer operating.
That last point is where the confusion comes in. BlendJet’s website and recall tool are still accessible online. Customers visiting the site might reasonably think the company is still running. It is not the best signal of a shutdown. But the active website does not mean the business is functioning — it appears to be running on its own, without anyone actively behind it.
Some BlendJet products also continue to show up on online marketplaces. This is most likely leftover inventory from before the shutdown, not active fulfillment from a living company.
What This Means If You Own a Recalled BlendJet 2
If your unit falls within the recalled serial number range, the replacement or refund that was promised when you registered is no longer being honored. That is a hard reality, and it is worth being direct about it.
The CPSC and the BBB both say the same thing: stop using the recalled unit and discard it. Do not give it away or resell it — doing so passes a safety risk on to someone else.
KSL’s investigative reporting found that many customers who registered through BlendJet’s recall portal never received replacement products. This is consistent with what customers have posted on Trustpilot, where the company’s overall rating is “Poor” and multiple reviewers describe registering for a recall remedy and hearing nothing back.
What You Can Still Try
The manufacturer remedy is gone, but there are a few other options worth exploring:
- Contact the retailer where you bought it. If you purchased your BlendJet from a big-box store or another retailer, check their policies. Some retailers will offer store credit or refunds even when a manufacturer has failed to honor a recall. It is not guaranteed, but it is worth asking.
- Check your credit card benefits. Depending on when you purchased the blender, your credit card may offer purchase protection or allow you to dispute the charge. Call your card issuer and explain the situation.
- Document everything. Keep records of your registration confirmation, any correspondence with BlendJet, and your purchase receipt. These will help if you pursue a refund through a retailer or card issuer.
There is no guarantee any of these will work. But they are more realistic paths than waiting on BlendJet to follow through.
Should You Buy BlendJet Products Now?
If you find BlendJet products discounted on a marketplace or still sitting on a store shelf, think carefully before buying. The company has reportedly ceased operations, which means no active warranty support, no customer service, and no recall remedy if something goes wrong.
You would be buying a product with no meaningful backstop. If it breaks, overheats, or turns out to be a recalled unit, your options are limited. A low price is not a good trade for that kind of exposure.
There are other portable blender brands on the market. Before buying any of them, it is worth checking their recall history through the CPSC’s website and looking at independent reviews. BlendJet’s situation is a useful reminder that a good marketing campaign does not tell you anything about a product’s safety record.
What the BlendJet Situation Teaches About DTC Brand Risk
BlendJet’s collapse is a practical case study for anyone running or investing in a consumer product brand.
A safety recall is expensive. There are logistics costs, replacement product costs, customer service demands, and reputational damage — all at once. Large companies with deep resources can absorb that kind of hit. A mid-sized DTC brand operating on lean margins may not be able to.
BlendJet built its brand on reach and aesthetics. Social media presence and influencer partnerships can grow a brand quickly, but they do not create financial resilience. When a recall hit with this kind of scope, the company apparently could not sustain the cost of honoring its own remedy commitments.
For business owners, the lesson is uncomfortable but important: product safety is not just a compliance checkbox. It is a financial risk factor. A single recall, depending on scope and the cost of remedies, can be the event that ends a company.
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The other lesson here is about communication. Customers who registered for recall replacements were left in the dark. No clear updates, no explanation of delays, and ultimately no product. That kind of silence damages trust faster than almost anything else. Even if BlendJet was struggling financially, transparent communication could have softened the fallout.
The Bottom Line
Based on what the CPSC and the BBB have both said on record, BlendJet has ceased operations. The recall remedy for the BlendJet 2 is no longer available. The active website creates confusion, but it does not change what regulators and consumer protection bodies are reporting.
If you own a recalled unit, stop using it and discard it. Explore retailer and credit card options as a fallback. And if you are thinking about buying one of the remaining units floating around online, the practical advice is to skip it.
BlendJet grew fast, built a recognizable brand, and then faced a safety crisis it could not survive. It is a straightforward story about what happens when product risk catches up with a business that was not built to absorb it.
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